+49 1577 157 51 66
mai(at)isabellfringer.com
Hi, I'm Isabell. I can help you provide a bespoke service that is
Isabell’s skills at bringing key stakeholders on the design journey and understanding the rationale that drove our decisions, helped us succeed at turning our vision into a reality.
— Amy Sherman, User Research and former colleague
My Expertise
In a nutshell: I design services and the necessary processes required to deliver them, always emphasizing the importance of user-centeredness and the business value of design.
Translating people’s needs and frustrations into opportunities for service improvements
DISCOVER
— Data Analyses
— Touchpoint Analyses
— Stakeholder Maps
— Personas, Mental or Behavior Models
— As-Is Journey Maps
— Opportunity Areas
Aligning stakeholders and teams on strategic guiding principles and service vision
ENVISION
— Service Vision
— To-Be Blueprint
— Design Principles
— Service Concepts
— Prioritization Matrix
— OKRs
Shaping the service experience and offering along the business value chain
DESIGN
— Service Prototypes
— Service Proposition
— Service Catalog & Offer
— Service Promise
— Service Identity
— Validation Reports
Supporting service implementation and change communication efforts
IMPLEMENT
— Playbooks
— MVS Definition
— Requirement Catalog
— Implementation Roadmap
— Change Communication Strategy
— KPIs
My Story
I have worked in diverse settings, in teams small and large, both in-house and in agencies, for solopreneurs and global businesses spanning from mobility, insurance to the music industry.
I am currently responsible for redesigning the service offering of an internal McKinsey service, working closely with global leadership to drive the digital transformation.
As a co-entrepreneur of IXDS’s mobility unit, I helped our partners develop holistic service systems while establishing customer-centricity.
As a co-entrepreneur of IXDS’s mobility unit, I helped our partners develop holistic service systems while establishing customer-centricity.
I co-created a portal and service ecosystem tailored for craft businesses for one of Germany’s leading insurance companies.
I have had the privilege of teaching agile product development, design thinking, and service design methods in practice.
I have had the privilege of teaching agile product development, design thinking, and service design methods in practice.
I have worked for
About Me
I’m a Service Designer with a pretty good understanding of business pragmatism. I have a very structured approach. I consider myself to be very down-to-earth.