Hi, I’m Isabell, Design Leader & Experience Strategist based in Berlin

 

 

As a service designer with a decade of experience in design and creative management, my speciality is improving services for people and businesses.

Like a master chef creating a menu that delights the palate, I strive to create experiences that do more than just satisfy hunger. My favorite recipes combine the flavors of the physical and digital worlds.

Sometimes my focus lies on finding the new flavor, that takes the boring dish to a whole new level. And often, actually most of the time, it’s about cleaning up the kitchen so that every cook can do their best. And just as every good meal brings people together, that’s my core intention with every project.

Let’s cook something special together!

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My Expertise

In a nutshell: I design service experiences and the necessary processes required to deliver them, always emphasizing the importance of simplicity, human-centeredness, and the business value of design.

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Discover

Translating people’s needs, desires and frustrations into opportunities for service improvements

 

— Data Analyses
— Market Trends
— Personas, Mental, Behavior Models
— As-Is Journey Maps
— Touchpoint Analyses
— Opportunity Areas
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Envision

Aligning stakeholders, partners, and teams on strategic guiding principles and service vision

 

— Service Vision
— To-Be Blueprint
— Design Principles
— Concept Development
— OKRs
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Design

Shaping the human experience, touchpoints, and offering along the business value chain

 

— Service Prototypes
— Service Blueprint
— Service Offer & Value Proposition
— Brand Identity
— Validation Reports
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Implement

Supporting implementation of digital products, services, and change communication efforts

 

— Playbooks
— Requirement Catalog
— Implementation Roadmap
— Change Communication Strategy
— KPIs

My Experience

I have worked in diverse settings, in teams small and large, both in-house and in agencies, for solopreneurs and global businesses spanning from mobility, insurance to the music industry.

Service Design at Scale

At the moment, I am revamping an internal McKinsey service unit and working closely with global leadership to drive the shift to a digital, customer-centric service.

Innovation & Creative Concept Development

As a co-entrepreneur in IXDS’s Mobility Venture, I have helped our clients improve the customer experience, identify innovation spaces, and future-proof public transport services.

Innovation & Creative Concept Development

As a co-entrepreneur in IXDS’s Mobility Venture, I have helped our clients improve the customer experience, identify innovation spaces, and future-proof public transport services.

Brand Spaces

Active in the field of spatial communication I designed concepts for communicating brands via architecture, trade show presentations, museums, products, and exhibits.

Lecturing

I have taught Service Design at universities, focusing on human-centered design and agile working practices to empower students for success in today’s business world.

Lecturing

I have taught Service Design at universities, focusing on human-centered design and agile working practices to empower students for success in today’s business world.

Organizations I’ve worked with

Isabell is a strong thought partner and a great ally to drive the most important and difficult topics forward.

 

— Leadership, McKinsey

Isabell’s ability to engage key stakeholders and effectively communicate the rationale behind our decisions helped us in turning our vision into reality.

 

— Amy Sherman, User Researcher

I really value how Isabell took the time to listen to our stories and took into consideration our regional needs and service characteristics while maintaining a global approach.

 

— Priscilla Ruiz, Creative Manager, McKinsey

Mat hat den Eindruck, man kommt der Realität sehr, sehr nah.

 

— Henrik Falk, CEO, Hamburger Hochbahn

It was gratifying to see something we have tried years before, finally coming to completion. Isabell played a vital role in that.

 

— Roy Portuguez, Senior Operations Manager, McKinsey

Designing with Purpose

 

I am committed to human-centered design and the pursuit of simplicity and aesthetics in everything I do. I am happiest when I design something, successfully market it, and inspire others with what I have created.

My overall design approach is based on intensive research, agile product development with rapid iterations, and creativity amid trend indicators to produce innovative solutions.

When not immersed in the design bubble, you can find me in my workshop experimenting with a circular saw and a loop of tape, or shooting some arrows in the woods of Brandenburg.