Hi, I'm Isabell. I can help you provide a tailored service for your customers that is
 


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+49 1577 157 51 66
mai(at)isabellfringer.com

Isabell’s skills at bringing key stakeholders on the design journey and communicating the rationale that drove our decisions, helped us succeed at turning our vision into reality.

— Amy Sherman, User Research and former colleague

My Expertise

In a nutshell: I design services and the necessary processes required to deliver them, always emphasizing the importance of user-centeredness and the business value of design.

Translating people’s needs and frustrations into opportunities for service improvements

 

DISCOVER
— Data Analyses
— Touchpoint Analyses
— Stakeholder Maps
— Personas, Mental or Behavior Models
— As-Is Journey Maps
— Opportunity Areas

Aligning stakeholders and teams on strategic guiding principles and service vision

 

ENVISION
— Service Vision
— To-Be Blueprint
— Design Principles
— Service Concepts
— Prioritization Matrix
— OKRs

Shaping the service experience and offering along the business value chain

 

DESIGN
— Service Prototypes
— Service Proposition
— Service Catalog & Offer
— Service Promise
— Service Identity
— Validation Reports

Supporting service implementation and change communication efforts

 

IMPLEMENT
— Playbooks
— MVS Definition
— Requirement Catalog
— Implementation Roadmap
— Change Communication Strategy
— KPIs

My Experience

I have worked in diverse settings, in teams small and large, both in-house and in agencies, for solopreneurs and global businesses spanning from mobility, insurance to the music industry.

I am currently responsible for redesigning the service offering of an internal McKinsey service, working closely with global leadership to drive the digital transformation.

As a co-entrepreneur of IXDS’s mobility unit, I helped our partners to establish customer-centricity and develop holistic service systems.

As a co-entrepreneur of IXDS’s mobility unit, I helped our partners to establish customer-centricity and develop holistic service systems.

I co-created a portal and service ecosystem tailored for craft businesses for one of Germany’s leading insurance companies.

I have had the privilege of teaching agile product development, design thinking, and service design methods in practice.

I have had the privilege of teaching agile product development, design thinking, and service design methods in practice.

In the recent years I have supported

Born in the alps. Settled in Berlin.

 

I have a pretty good understanding of business pragmatism. I have a very structured approach. I consider myself to be very down-to-earth.